6 June 2018 – In the first five months of 2018, ComfortDelGro Taxi has witnessed an uptick in bookings made through its call centre and phone app – surpassing the numbers achieved in the same period last year.
In May 2018, bookings grew by close to 9% year-on-year. This is the biggest year-on-year jump since September 2014.
The turnaround in bookings has come on the back of Uber Technology’s exit from the region as well as the Company’s concerted efforts, including the rolling out of marketing promotions for passengers in recent months. Promo codes, which offered passengers $3 off their flat fares when they book via the ComfortDelGro App during off peak hours, were the most popular. The $8-discount promotion, which was usable on rides originating from the city and taken between 1am and 5am, was equally well-received. In all, about 57,000 promo codes were redeemed.
Ms Pang P C is one passenger who has benefited from these promotions. She redeemed $229 worth of discounts off her taxi fares in April and May. She said: “I was very happy that ComfortDelGro Taxi came up with these promos and I could enjoy substantial discounts off the taxi fares.”